Archive for 'Enterprise'
Coolness: Amazon’s Acquisitions and Investments, Visualized
Posted on 27. Jul, 2009 by Mike Georgeson.
How awesome is this? All credit goes to MeetTheBoss for creating this visualization (better quality image available when you click through), but it was too good not to share it with you.
It’s a visual representation of Amazon’s acquisitions and investments from 1998 until its most recent purchase of Zappos for a reported $928 million.
The image [...]
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Online word of mouth outstrips every other form of promotion / endorsement
Posted on 11. Jul, 2009 by Mike Georgeson.
Two surveys that I picked up on that draw somewhat different conclusions. First of all (via Marketing Charts) comes this study by WorkPlace Media which says that 96% of employed consumers won’t think less of a brand if it has no social media presence.
Moreover while 25% recommended a business or product on a social network, [...]
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It’s hip to be square – Brand Appeal Among Young Adults
Posted on 29. May, 2009 by Mike Georgeson.
Interesting article in eMarketer
It’s hip to be square.
If you want your brand to be associated with young people, then image isn’t everything, at least not according to a study by MTV Networks, the long-time arbiter of cool—and what’s hot—among young audiences.
For the study, Internet users ages 12 to 24 in five countries—Germany, [...]
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A quarter of 18- to 25-year-olds aspire to be business leaders like Sugar or Branson
Posted on 28. May, 2009 by Mike Georgeson.
This is great news!
Reading a short article at GrowthBusiness which shows that in a recent study that a quarter of 18 – 25 year olds are inspired more by Richard Branson and Alan Sugar than they are by the likes of Paris Hilton. It seems that the ‘reality’ TV shows The Apprentice and Dragon’s den [...]
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The 4 hour working day?
Posted on 28. May, 2009 by Mike Georgeson.
Just reading an interesting article about the possibility of a having a 4 hour working day. Now, I don’t know about you but I think that is both impractical and not very welcome.
I like to work long hours, I like to spend time with my family, I like to do sports, I like to socialise [...]
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Do you need to own your music?
Posted on 22. May, 2009 by Mike Georgeson.
Reading a very interesting article at BrandRepublic discussing the merits of spotify. Silly name but you’ll probably remember it, right? Spotify is a streaming music service that I use.
But it got me thinking – do I really want, or need, to own the music I listen to? Do I want to pay for having that [...]
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Half Of YouTube Videos Get Fewer Than 500 Views
Posted on 21. May, 2009 by Mike Georgeson.
YouTube’s most-watched-video lists are full of viral hits and popular music videos. But the majority of videos uploaded to Google’s video site are hardly watched by anyone.
Some 53% of YouTube’s videos have fewer than 500 views, says TubeMogul. About 30% have less than 100 views. Meanwhile, just 0.33% have more than 1 million views.
That’s not [...]
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A little bit of inspiration
Posted on 19. May, 2009 by Mike Georgeson.
I know the following is quite American but Jonathan Kay from Grasshopper sent me a great video on entrepreneurship. First I love the inspirational message. Secondly, I like the use of a viral video to cleverly promote his virtual PBX numbers for entrepreneurs. Take a look and hopefully it will brighten up your day.
What I [...]
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Have you ever failed?
Posted on 17. Mar, 2009 by Mike Georgeson.
As I was going through my morning information routine, I noticed a number of articles that I’d put in the “how to not fail” bucket. I read a few of these and noticed a consistent tone of “failure is bad – here’s how to avoid it.”
Throughout my life and career I’ve failed at many things, [...]